The first thing you'll notice about The Hoxton is that it's very image orientated, from it's decor through to its clientele. Not in an achingly cool or intimidating way though.
The second thing of noteriety is that its creators are clearly very smart. They've created a destination that super-serves weekend breakers, after work drinkers and morning commuters; with rooms, a drinking lobby, two dinner options and a collaboration with the 'Grind' coffee chain.
H&B's broad but one-sided menu features a range of 'build your own dinner' options with meat, fish, salad, veg and pasta. I opted for the (beef) burger and a good burger it was, but it didn't quite have the competitive edge I was expecting for a £10 burger. Juicy and rare (just as a burger should be) served in a brioche (standard) but loaded with pickle. Whilst pickles may be a personal food-hell generally speaking they're quite polarising, so please stick to serving them on a plate so they don't pollute the whole damn burger.
Our burger was accompanied by truffle fries (£7) which like the burger were nice but not incredible. Our wildcard order was sprouts with sour cherry & bacon which were a bit burnt and not something I'd recommend. I'll reserve them for 25th December in future.
Beyond the food our experience was both good and bad. Good because my dinner date was 30 minutes late (see 'where') and the guy on reception bent over backwards to relocate us when our 90 minutes was up. Bad because a) our food came at lightening speed and b) it was literally dropped on our table with no offer of condiments etc from the waitress.
All is not lost though, I've read The grill at Hoxton, Shoreditch is a bit better so I'll be checking it out for myself in the near future.
Where? High Holborn, not to be confused with the original Hoxton Hotel in Shoreditch, as my dinner partner did. 'Nuf said.
Do? Go if you're a group of 20/30-somethings looking for a vibrant and showy place to hang in Central London.
Don't? Go if you're looking for a cheap night out, we racked up a £100 bill in the blink of an eye, largely down to the cocktails.
The menu
The burger (sprouts just out of focus)
'Cherryade' cocktail (winner)
A 'Soho mule'









